Brussels - Seminar Doing business in the USA

December 7th, 2018 - 9.30 am till 2 pm
Brussels Invest & Export by
American Embassy Brussels Belgium and Enterprise Florida

Seminar “Doing Business in the USA - Meet with experts and improve your network”

Companies that are interested to explore the American market should attend this seminar. Companies can learn more about export- and investment strategies, cultural differences, differences between states, Visa procedures and where to get help. There is a special presentation on Florida as the Gateway to Latin America.

The seminar is an ideal opportunity for companies interested in doing business in the USA and Latin America. For beginners but also for experienced companies it is useful to connect to stakeholders in the field and gain important information on how to do business with and in America.

Speakers of the Commercial Service and of the Consular Office from the American Embassy Brussels will tell the participants about opportunities in the USA and what to do to be successful. Also information about the visa procedures will be given. The Brussels Trade and Investment officer will tell the participants about “the do’s and don’t’s” of doing business in the USA and how the Brussels government can help Brussels companies in the USA to start or expand.

The USA has 50 states, where do companies start? Which state to chose to begin? In this seminar the state of Florida will be highlighted. Florida is an interesting state especially for companies focussing on Latin America.

Last but not least, several Belgian companies operating in different key sectors, and already active in the USA, will explain the participants how they conquered this enormous market and share practical tips with the audience.

The walking lunch will offer an ideal opportunity to network and discuss more in detail.

09:30-10:00            Registration / coffee – tea

10:00-10:10            Welcome by Mrs Isabelle Grippa, General Director

10:10-10:30            Karel Vantomme, Commercial Advisor, American Embassy Brussels

General US market information -Connect Globally – Invest Locally - Select USA

10:30-10:40            Consular Office American Embassy Brussels. VISA procedures.

10:40-11:00            Mrs Kathlijn Fruithof, Trade & Investment Commissioner based in New York

“Do’s and don’t’s and upcoming activities in USA (Royal mission 2020)”

11:00-11:20            Mrs Christelle Maffre, Director Europe Enterprise Florida

Florida gateway to North and South America

11:20-12:00            Testimonial(s) of Belgian companies

12:00-12:15            Discussion / Q&A

12:30-14:00            Walking lunch

14:00                       End

  • No costs. Registration obligatory.
  • Walking lunch from 12:30 – 14:00 hrs
  • Seminar will be held in English.

Where : Hub Brussels / Brussel Invest & Export, Chausée de Charleroisesteenweg 112, 1060 Brussel.



Please register via the following link before 30th november.


Brussels Invest & Export (by
Sophie D’Haemer
Area Manager Latin America & South Europe
+32 2 800 40 86

Enterprise Florida
Sieb Hoogstra or Hermine van der Enden
+32 2 554 12 51 /  +32 2 554 12 52