Brussels Exporter STarters Program (BEST)

Best Coaching Program
January - April  2018
logo BEST
You are a Brussels SME with the ambition to become an international player, but lack the experience and know-how? Our BEST program is the ideal start for your export project.
During 5 afternoon sessions and individual coaching, you will learn the ins and outs of the export business. We help you to work out an efficient internationalisation strategy and together we develop a customized export plan, matched with the services of Brussels Invest & Export.
# 1 : First contact
18 January 2018 - from 1 PM
Individual introduction session with coach and Brussels Invest & Export.
# 2 : Am I ready for export?
1 February 2018 - 1 PM – 4.30 PM
Evaluating to which degree the enterprise is ready for export via quick scan and individual feedback
  • Objectives
  • Is there a foreign market for my service/product?
  • Basic principles of market analysis: which markets are the most feasible in the short term?
# 3 : International marketing
22 February 2018 - 1 PM – 4.30 PM
  • How to adjust product/service to foreign market: substantiated market analysis
  • Export channels (e-commerce, agent, franchise, local branch,…)
  • Drawing up marketing plan
  • The services of Brussels Invest & Export as a catalyst for my marketing strategy
#  4 : Export in practice
8 March 2018 - 1 PM – 4.30 PM
  • Legal Affairs (IP, international contracts, VAT,…)
  • Logistical aspects (customs, documents,…)
  • HR aspects of international business (secondment, access to profession,…)
#  5: Financial plan for export
29 March 2018 - 1 PM – 4.30 PM
  • Export costs money: what are the financial consequences of internationalisation?
  • Subsidies and other public instruments to support export
  • Drawing up financial plan
# 6: Individual closing sessions
19 April 2018
Per company, individual evaluation of the export plan and elaboration of an action plan integrating the services of Brussels Invest & Export, in order to boost the export plan, during approximately 1 hour.
Practical information
  • Price: 100 euros 
  • Registration: via online form by January 12th at the latest, max. 10 participants
  • Snacks and drinks will be provided during each session
  • Address: Chaussée de Charleroi, 112 - 1060 Brussels
Laurent Lamberts
T +32 (0)2 800 40 62
Christine Dath
T +32 (0)2 800 40 71
Access to the program shall be open to companies in the Brussels-Capital Region with export ambitions. The sessions will take place in English and require individual preparation and follow-up. 


Register before January 12th, using the online form 
Max 10 participants.