Brussels Exporter STarters Program (BEST)

Best Coaching Program 
October - December 2016
 
logo BEST
You are a Brussels SME with the ambition to become an international player, but lack the experience and know-how? Our BEST program is the ideal start for your export project.
 
During 5 evening sessions and individual coaching, you will learn the ins and outs of the export business. We help you to work out an efficient internationalisation strategy and together we develop a customized export plan, matched with the services of Brussels Invest & Export.
 
Program
 
# 1 : First contact
6 October 2016 - from 5 PM
 
Individual introduction session with coach and Brussels Invest & Export.
 
# 2 : Am I ready for export?
20 October 2016 - 6.45 PM – 10 PM
 
Evaluating to which degree the enterprise is ready for export via quick scan and individual feedback
  • Objectives
  • Is there a foreign market for my service/product?
  • Basic principles of market analysis: which markets are the most feasible in the short term?
 
# 3 : International marketing
10 November 2016 - 6.45 PM – 10 PM
  • How to adjust product/service to foreign market: substantiated market analysis
  • Export channels (e-commerce, agent, franchise, local branch,…)
  • Drawing up marketing plan
  • The services of Brussels Invest & Export as a catalyst for my marketing strategy
 
#  4 : Export in practice
24 November 2016 - 6.45 PM – 10 PM
  • Legal Affairs (IP, international contracts, VAT,…)
  • Logistical aspects (customs, documents,…)
  • HR aspects of international business (secondment, access to profession,…)
 
#  5: Financial plan for export
8 December 2016 - 6.45 PM – 10 PM
  • Export costs money: what are the financial consequences of internationalisation?
  • Subsidies and other public instruments to support export
  • Drawing up financial plan
 
# 6: Individual closing sessions
13-14 December 2016
 
Per company, individual evaluation of the export plan and elaboration of an action plan integrating the services of Brussels Invest & Export, in order to boost the export plan, during approximately 1 hour.
 
Practical information
  • Price: 250 euros 
  • Registration: via online form by 30 September at the latest, max. 10 participants
  • Snacks and drinks will be provided during each session
  • Address: Avenue Louise, 500 - 6th floor 1050 Brussels
 
Contacts
 
Laurent Lamberts
T +32 (0)2 800 40 62
 
Leilla Boutayeb
T +32 (0)2 800 40 39
 
Access to the program shall be open to companies in the Brussels-Capital Region with export ambitions. The sessions will take place in English and require individual preparation and follow-up. 
 

Registration

Register before September 30, using the online form 
Max 10 participants.